Page 5 Advertisements Column 2

Hawera Star, Volume XLVIII, 19 July 1924, Page 5

Toasted • tobacco is the last word in the manufacture of the fragrant weed. Its process is based upon science and just exactly as people prefer their food cooked they will now prefer their tobacco toasted. Toast is certainly wholesomer than soggy bread, and the same principle applies to tobacco. Take, for instance, the locally manufactured brands. They are all toasted, and consequently more pleasing to the palate; besides there is less nicotine in them, and that is a matter of importance, inasmuch as any excess of nicotine absorbed by the system may seriously affect the nerves or cause smoker’s heart and weakening sight. Smokers should therefore not fail to give this new tobacco a trial; .there is a vast difference between toasted and nontoasted tobacco, and they will find it is all in favour of the toasted. Obtainable in three strengths—ltivcrliead Gold, very mild and aromatic; Toasted Navy Cut, medium; and Cut Plug No. 10 is recommended to those who prefer a full body.*