Page 7 Advertisements Column 2

Grey River Argus, 27 June 1947, Page 7

NO CAUSE FOR ALARM. “Good gracious Betty, look at this Fether-Flake! In all the years I’ve used Fether-Flake I’ve never seen that before.” “Oh, those greyish streaks Ann? That’s alright. There’s absolutely nothing to worry about! Quite right—regulations now demand a high rate of flour extraction. This means more of the wheat is used including bran. These bran narticles darken on exposure to air;' this is known as oxidization and affects the appearance of the flour but not its quality or nutritive value. This factor therefore, does not im-, pair the consistent high quality of Fether-Flake which will continue to give the perfect results for which it is famous. Housewives will notice that the sooner they use F'etherFlake after purchasing, the less difference in appearance will be noticed. In any case the appearance of the bhked pastry is not affected in the slightest. Fether-Flake is obtainable for 1/per lb. at only Ernest Adams Ltd., Cake Shops and Agencies. (Slightly extra Country Agencies). —2