Page 3 Advertisements Column 2

Grey River Argus, 20 June 1947, Page 3

NO CAUSE FOR ALARM. “Good gracious Betty, look at this Felber-Flake! In all the years I’ve used Fether-Flake I’ve never seen that before.” “Oh, those greyish streaks Ann? That’s alright. There’s absolutely nothing to worry about! Quite right—regulations now demand a high rate of flour extraction. This means more of the wheat is useci including bran. These bran particles darken on exposure to air; this is known as oxidization and affects the appearance of the flour but not its quality or nutritive value. This factor therefore, does not impair the consistent high quality of Fether-Flake which will continue to give the perfect results for which it is famous. Housewives will notice that the sooner they use FetherFlake aftei’ purchasing, the less difference in appearance will be noticed. In any case the appearance of the baked pastry is not affected in the slightest. Fether-Flake is obtainable foi- lid. lb. at only Ernest Adams Ltd., Cake Shops and Agencies. (Slightly extra Country Agencies). —2