Page 6 Advertisements Column 4

Grey River Argus, 4 May 1945, Page 6

THIS LITTLE BERLEI WENT TO WAR Just as you were enjoying the freedom of this all-elastic, featherweight Berlei, we all went to war. Rubber went too, and so tte making of this little Berlei ceased. Its frcedom-for-action rubber went into action to fight for freedom. Alas, nothing takes the place of rubber in a corset. More intricate cutting and fitting of panels in a Berlei do compensate but only r the exact figure-type fitting is obtainable. But our making battledress makes for a chronic shortage of Berleis everywhere. / "ty 3 \ Like a true Briton you have.accepted the hardship -J 0 without complaint. Forbear just a little longer. I // F A Berlei executive is in America now, investiga- J ting synthetic rubber. Berlei ho'jres very soon to WY/fl' reward your patience. Freedom-in-a-Berlei will I H come when Freedom is Avon —and maybe sooner! \| pyc L T’ M >' >z /A' wiW //Jo O'! ' t Thanks are due .;. We would like to express our gratitude to the many women who have helped mitigate our labour shortage—especially those who, without manpower direction, gave up their leisure and voluntarily undertook /TL the regular hours of work at Berlei. Their labour has been of real service to the community—producing not only foundation garments, /([ but also huge quantities of bat tie dress and other apparel for the £ (I fighting forces. We thank them. /I OI 01. — - C< — Brel EW- m — —=~~ . L^iW/)iig^ ,B === D. W. VIRTUE & CO. LTD." VICTORIA ST.. WELLINGTON

if it's in WOOL we Tndke it well ob MfflCE W "King of Woollens THE BRUCE WOOLLEN MANUFACTURING CO. LTD., MILTON, OTAGO. 21.4 ,bLri Jkf van i haS <M■’aAj'W’ 1 ■■■■'. % Vanilla is a wonderful flavour. Don’t be put !i v, jSA . . I off with imitations. Your grocer always has A \' ' ••■ \ Gregg’s with the Red Gon the label, Made b y W - GREGG & CO. LTD. Pure Food Specialists • Forth St., DUNEDIN v ' . _—