Page 12 Advertisements Column 2

Grey River Argus, 2 December 1938, Page 12

"Toasted tobacco,” said the, reporter, “has come to stay; we all know that because every other bloke you meet is smoking one brand or another of it. But what is the toasting process exactly? How is it done?” “There’s. a good few would like to know that, if you ask me,’’"replied the whiff merchant, lighting a cigarette, “every industry has its secrets and I reckon that’s one of the secrets of the National Tobacco Co., the pioneers of the tobacco industry in N.Z. But “toasted” caught on from the jump you know, and no doubt toasting had a lot to do with that —cleans up the nicotine in the leaf and helps to give the five blends, Cut Plug. No. 10 (Biillshead), Navy Cut No'. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold, their distinctive flavour and fine bouquet.” “If I only knew all about the blanky process,” mused the scribe, "it'd make a story, that would!” "No doubt,” laughed the tobacconist, “but the manufacturers are hardly likely to give away the secret just to oblige you!”—Advt. ’