TO THE MAN WHO DOESN'T ADVERTISE

Grey River Argus, 6 October 1913, Page 8

TO THE MAN WHO DOESN'T ADVERTISE

"Th€ successful business ,man will convince you in a very little while that judicious advertising

does pay, and flays big." To begin with it is admitted 'that Uiat man does not live in this 'progressive day — that is the man who doesn't advertise himself — or his business—at least by his own personality. But this is directed to the business man who does- not advertise his business as it should be advertised by present-day- advertising. You'll run acrosS a man in business almost every day who tells you that he. does not advertise— that ■; it is too experisive~-<loesn't - pay. But that man 15 fooling, himself. « He does advertise in a personal way, and he is paying: a price for the advertisng that he is not getting. He's paying for advertising. He, may think he is not and may think that his -business does not need to be adveitised. There isn't any c|uestion about his business needing advertising — all business does — and if it needs advertising and does not" get it, lie is paying for the advertising at a greater puce than so much per emerald line. He is paying in time that he loses in turning -his stock, in marketing, his product ,or selling his setvices — in the opportunities of business taat are getting bv — because he fails to tell his business Story in a convincing way.

' Trae was — and not mariy years ago — when many businesses were run without telephones. But the man who runs a business to-day has his telephones and considers them a profitable investment, or pays, for them in the bus; ness that is lost. Advertising has been developed to keep pace with present-day business methods — with present-day distribution. Before the advent of the staamship, the railroad, the trolley, 'and the auto--mobile to annihilate-time and distance, 1 almost everybody knew the man in 1 business— that is all of those who were his passible customers — who did not advertise. But with th£ advent of all modern, necessary conveniences — including advertising — making it as easy to trade one place as another, to get any on,e of many different products in the same Hue, to secure the services of one man the same as' another — distance making -no partcular difference — the flisfld made a long step forward. 1 -And advertising has come to be the principal factor in this new state of business — as the compelling factor of business. The successful business man will , convince you in a * very little while ~that judioou' advertising does pay, aud pays big. The man who advertises helps his business in two ways: He is taking advantage of the possibilities of more business and he is living up to the possibilities of better business. -Always ad forever he is going forward— he, is setting a new pace each day, week," month, and year and using every ounce of his ability to live up to it. Advertising mak-es him see his V u . s *' ness problems with a clearer vision aiVd he goes at them with a greater energy and enthusiasm. ,And -after his day's work he goes to the queit of his home ot for an evening, of entertainment without the worry of where business is ooming from for the next week, or month, or year. Advertising gives him faith -and confidence in himself and his business, because it (gives the_public faitli and confidence in him and his business.