WRONG IMPRESSION
NEW ZEALAND BUTTER AT HOME
MORE PUBLICITY NEEDED Commencing an the need for greater publicity in the marketing of New Zealand dairy produce in Great Britain, a prominent London merchant states in a letter to the To Awarnutu Co-operative Dairy Company, Limited, that a concentrated effort .should be made to remove a wrong impression existing in the minds of four out of every five retail grocersThe merchant points out that a customer asking for a pound of tho best butter is almost invariably served With Danish, and this practice which lias existed for several generations. is still of immense value to the Danish producer. New Zealand butter, lie adds, is undoubtedly as good as Danish, but the retail grocer is tho key to the problem, and: liis goodwill must be secured by advertising. It is added that the Danish are becoming somewhat alarmed at the "rowing popularity of New Zealand butter, and ho cites an article in the Trade Supplement of “The Times,” referring to work being carried out by experts in Denmark, who are supplied daily by air mail with samples of New Zealand butter for' demonstration purposes at their lectures so that the Danish farmer mav be impressed! with the necessity for maintaining quality.
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Bibliographic details
Gisborne Times, Volume LXXXII, Issue 12252, 6 April 1935, Page 12
Word Count
208WRONG IMPRESSION Gisborne Times, Volume LXXXII, Issue 12252, 6 April 1935, Page 12
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