PUBLICITY WANTED
N.Z. APPLES IN BRITAIN
MARKETING POLICY CRITICISED
(Press Association)
WELLINGTON, Oct, .16
Disappointment at the manner in which. Now Zealand apples are being advertised in England is expressed bv -Mr G. E. Eownes, who returned with Airs Fovne.s by the Marama from a health trip Home. He says that during the whole ot his stay in England bo isaw only one big advertisement of New Zealand fruit, and that avas an old one. He understood that the trouble Jay in giving distribution to one firm. -V (,’ovent Garden merchant with whom ho had spoken, told him that under the previous arrangement New Zealand fruit- went into many of the high-class restaurants and .hotels, but it was probably vary difficult- to get it at any of those places. The merchant added he consider! Now Zealand apples to he the best graded of all overseas fruit, and regretted that the original arrangement was not still in operation. The (merchant mentioned that he was leaving for Canada to arrange for Oanadian apples to he sold on the English market, although he very much preferred nob to compete with New Zealand apples, of which lus firm had sold many thousands of cases.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/GIST19331017.2.67
Bibliographic details
Gisborne Times, Volume LXXIII, Issue 12077, 17 October 1933, Page 7
Word Count
200PUBLICITY WANTED Gisborne Times, Volume LXXIII, Issue 12077, 17 October 1933, Page 7
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