Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11955, 27 May 1933, Page 8

JOHN \YANXMAKER — “Prince of Retailers.” John Waiiamaker commenced busiuess in April, 1861. Tlio first clay’s takings amounted to £5 Js 9id. Of t]iis amount lie spent £5 on newspaper advertising for next day's business and kept 3s Did in the till for change. He maintained that general policy, and built up America’s greatest retail business. John Waiiamaker was tlio biggest retail advertiser in tho world. Most of the’successful retailers in - America- built .their businesses on their policy of putting all . their profits hack into advertising during the early ' days of their growth, using principally tho “family”' newspapers. . MR. RETAILER.— ' ‘ ■ ; The “Gisborne Times” circulates every week-day,. morning over the whole of the East Coast districts from AYairoa to Capo-Run-away, and along the Bay of Plenty as far as Whakatanc. It is well worth your while to, inquire concerning, its possible service to you. If you desire -to extend your business, let. us talk it over. Phone or drop us a lino and our canvassers,. will gladly call and see you. :.....