Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11954, 26 May 1933, Page 8

JOHN IYANAM^KER — “Prince of Entailers.” John Wa nan inker commencetl business in April, 1861. 'Hie first day’s takings amounted to £5 os 9 Ad. Of t]iis amount lie spent £5 on newspaper advertising for next day’s business and kept Js 9Ad in the till for change. Hu maintained that general policy, and built up America’s greatest retail business. John IVanamaker was the biggest retail advertiser in the world. Most of the successful retailers in America built their businesses on their policy of putting all their profits back into advertising during the early days of their growth, using principally the “family” newspapers. MR. RETAILER— ,* The “Gisborno Times” circulates every weelc-day morning over the whole of the East' Coast districts from Wairoa to Cane Runaway, and along the Bay .of Plenty as far as YVhakatane, It is well worth your while to inquire concerning its possible service *to you. If you desire to extend your business, let us talk it over."" Phone or drop us a line' and our canvassers will gladly, call and see you. . ‘ ■