Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11953, 25 May 1933, Page 8

.JOHN WAN tAKER—“Prince of Retailers.” John W'anamaker commerced business in April, 1861. Tho first- day’s takings amounted to £5 3s 9 3c1. Of tills amount ho spent £o on newspaper advertising; for next day’s business 4 and kept 3s 9NI in the till • for change. He maintained that general policy, and built up America’s greatest retail business. John W ana maker was the biggest. retail advertiser in tho world. Host of the successful retailers in America built their businesses on their policy of ..putting all their profits back into advertising during the early days of their growth, using principally the “family” newspapers. MR. RETAILER- — Tho “Gishorno Times” circulates every week-day morning over tho whole of the East Coast districts from Wairoa to Cane Runaway, and along -the Bay of Plenty as far a* Whakatano. It is well worth your while to inquire concerning its possible service to you. If; you desiro to extend your business, let us talk it over. Phone or drop us a line and, our ; canvassers will gladly ,call and seo you.