J OHN W. A NAN [AKER—‘‘Prince of Retailers.” John Wananmker commenced business in April, IS6I. Tho first’ day’s takings amounted to 3s 9id. Of this amount ho spent £5 on newspaper advertising for next day’s business and kept 3s 9?d in tho till for i change. He maintained that general policy, and built up America’s greatest retail business. John Wanamaker was the biggest retail advertiser in tho "world. Most of tho successful retailers in America built their businesses on their policy of putting all their profits’ back into advertising during ■ the early days of their growth, using principally the “family”' newspapers. MR. RETAILER— Tho “Gisborne Times” circulates every woelc-day morning over the whole of the East Coast districts from Wairoa to Cano Runaway, and along the Bay of Plonty as far as Whakatano. It is well worth your while to inquire concerning its possible service to you. If you desire to> extend your business, let us talk it over. Phone or drop us a liuo. and our canvassers wilS gladly call 'and see you.
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Bibliographic details
Gisborne Times, Volume LXXIII, Issue 11951, 23 May 1933, Page 8
Word Count
174Page 8 Advertisements Column 8 Gisborne Times, Volume LXXIII, Issue 11951, 23 May 1933, Page 8
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