Page 8 Advertisements Column 8

Gisborne Times, Volume LXXIII, Issue 11946, 17 May 1933, Page 8

JOHN WAN AM AKER—“Prince of Retailers.’-’ John Wauamaker commenced business in April. 1861. Tho first, day’s takings _ amounted to £’•s 3s Old. Of this amount ho spent £5 on newspaper advertising for next day’s business and kept 3s £Hjd in the' till for change. He maintained - that general policy, and built up America’s greatest retail business. John Wanamaker-was the , biggest retail advertiser in . the world. Most of the successful retailers in America • built- their businesses on their policy ?of putting all ■ their profits * back into advertising during the early days of their . growth, using principally the e 'family 5 rnewspapers. MR. RETAILER— Tho “Gisborne. Times”': circulates every week-day morning over the whole of the. East Coast,districts from Wairoa to Cabo Runaway, and along..the of ' Plenty as far as Whakatane. It is well worth your while to inquire concerning its-possible service to you. If you desire, to extend your business, let. us .. talk it. over. Phone _ or, drop jus a line and our canvassers will gladly call and see you. ;