Page 12 Advertisements Column 2

Gisborne Times, Volume LXXI, Issue 11280, 9 August 1930, Page 12

NEW ZEALAND’S OWN OINTMENT. For the past 60 rears Bee Ointment lias soothed and healed the bruises, cuts, burns, abrasions and scalds of thousands of New Zealanders. A pot of this wonderful Ointment should be kept in every New Zealand home. 1/G at all chemists and stores, “For every why there is a wherefore.” —Butler. And for every cold there is Baxter’s Lung Preserver. Gives instant relief. A grand specific for coughs, colds, sore throats, influenza and all such throat and lung complaints. Also acts as an excellent tonic. Get your bottle of “Baxter’s’ to-day. The* new screw cap preserves the contents. Obtainable all chemists and stores. Medium size 2/G; economical, family size, 4/6; bacheloi i size, 1/G.

MAN WHO RIABS ADVERTISEMENTS he may read as he rune bat houj muck does he read ? C a Ke may read as he talks but— Luh&b d&ts i the nvosb cdtßrdLoru? L— -L-> You. may spend a penny stamp on him —but w baskets are as toll as ever. If you have a real salcs-messuge to put before the every-day man and woman — a sales-message that is more than ten words of vague generalising—you can deliver that message more economically through the advertising columns of the Press. The great virtue of newspaper advertising is its opportunism. It appeals to us when we are in a mood for reading. It doesn’t interrupt either our, work or our play. It merely interrupts our attention when we’re willing to be interrupted. * * * * * This is-not to belittle other forms of advertising. It is merely to emphasise the paramount value of newspaper : space by far the biggest factor in advertising results. an arduirierrt by - J.ILOTT Lu. Head 'Offices Wellington. Branch Offices at Auckland, Christchurch, Dunedin, Sydney, N.S.W.. Melbourne VJr. . ; .and London, England. •. *» : ■’ ■ -vi;K ■ isil ****" ■ ’ ■■ ■ ' ' I ■■. ■ U " ftl