Page 3 Advertisements Column 4

Gisborne Herald, Volume LXXVII, Issue 23314, 25 July 1950, Page 3

Sm balance” * says the bookkeeper \ e=s and it suits th. « budget ... for only 8/6 you can buy thi: V t reliable pen. It’s wel. \ l made, well finished. } feels and writes like a pen 10 times the price. Lever filling, nickel silver cap. black or colourci barrel. Wholesale only ; Pons ford, Newman & Benson 1943 ltd., 128 Wakefield St., Wellington the HEW mSLsu

Xhe Vf«£ici&Twari§ invite qom to meet the Verqujeir Familq, r / w; NS / I* mh l V# © © © it i . . . growing into a healthy, happy young woman. Her mother never took the easy way. Food, for instance, had to be the right food; not necessarily the easiest to put on the table. There are thousands of Verywell families in New Zealand where VI-MAX is served for breakfast summer and winter. Your Grocer sells VI-MAX, both Coarse and Fine. VI-MAX, VI-BRAN and VI-MEAL are made by D. H. Brown and Son Ltd., Moorhouse Avenue, Christchurch. VI-MAX is not devitalised. This all-wheat cereal with its added wheat germ not only provides warmth, growth and energy but builds resistance to ill-health because of its protective vitamin values, which are: 81—746; B 2—181; E—666 (lot. Units per lb.). VI'MAX 4

M A M c a \ ) V-? x A / IV" % / // -«- irWW For What Bride Could Resist Undies made Trom these "Celanese" Fabricsso Delightfully Feminine in Delicate Pastel Shades--and They Wash and Wear Like a Dieam. 'Celanese Celshung’ A luxury Lingerie Fabric at an amazingly low cost. Soft to the touch and in a beautiful dull finish in Jasmine, Jewel Blue. Tussore, Lagoon Blue, Peach, Ice Blue, Condit Green and lvorv. 'Celanese Celshung' The same lovely cloth in daintily sprigged and Rosebud Patterns in three ground shades of Ivory, Peach and Blue. 3G inch. Yard 36 inch. Yard DRAPERS OF DISTINCTION