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Gisborne Herald, Volume LXXI, Issue 21353, 14 March 1944, Page 4

It is often complained that New Zealand-made goods are less popular with New Zealanders than the imported, though they may be better quality and cheaper, too. Perhaps tins pieiudice does exist to some extent. If so it certainly does not extend to i ousted tobaccos grown and manulac- * ured by the National Tobacco Co.. Ltd (pioneers of the tobacco industiy in N.Z.). and as showing the widespread use of this tobacco there is the experience of a Public I-losoita patient at Gisborne. Not until confined to the surgical ward did he realise the extent to which the use of the above Company’s goods had grown. From 20 tc 30 patients were in the ward at .he time and most of them rolled their own’cigarettes. Riverhead Gold was one and it was smoked by all with one’exception. When our patient was leaving lie noticed that the one exception had a newly-purchased tin of Riverhead Gold by his bedside. Othei popular brands are Desert Gold, Pocket Edition, Cavendish ana Navy Cut (medium) and Cut Plug No. 10 (full-strength). All are toasted.