Page 4 Advertisements Column 3

Gisborne Herald, Volume LXX, Issue 21143, 10 July 1943, Page 4

shortage of power the reason why To the admonitions and warnings about extravagant and unnecessary use of electric power, the retort which comes readily to the lips of the man-in-lhe street or the woman-in-the-homc is. “Well, why don't they make provision to generate more power. Those responsible for the supply oi electricity could quite easily reply that you can't produce electricity for New Zealand from plant in England. War has kept that plant there—and we arc without our additional output. In the meantime, however, demand has risen. More factories are producing war goods, more camps are relying on electricity for Sight and power, and the householders' demands arc unabated. Industry's requirements cannot be reduced at all, the camps but little, and consequently the householder must shoulder a large responsibility in the conservation of power. Every lightswitch or hot-point must be turned ofl immediately it is no longer required. —issued by the Electricity Controller, Public Works Department/'