TOURIST INDUSTRY

Gisborne Herald, Volume LXIX, Issue 20957, 3 December 1942, Page 2

TOURIST INDUSTRY

GISBORNE’S BEST POST-WAR CAMPAIGN BIG EFFORT URGED “The development of the tourist industry Should be the first Gisborne people should concentrate on,” stated a Prominent resident to-day. when commenting on the Gisborne Borough Council’s proposal to call a conference for the purpose of investigating the prospects of establishing new secondary industries here. “Gisborne already has the goods in that respect, and with the completion of the railway and the prospect of a resumption of the air service soon after the war we have broken down isolation, It only remains now to offer a sufficiently attractive picture of Gisbobne to bring the visitors. Brine them once, see that they are satisfied, and they will come again With many others. “In the past Gisborne has relied too much on other people to do their publicity work. They must remember that if a person does not blow his own trumpet nobody else will do it for him. but it must be done in such a manner that those to whom it is directed receive it as sweet music and not merely as a blatant noise. In Other words, the propaganda —it is nothing else —should not be recognised as such.’’ The speaker suggested several means of propaganda by means of (he printed word and attractive pictures —even motion pictures for national distribution. At first it might be necessary to copy the methods of other places, but later the Gisborne people should be able to Work out their own methods based on their experience.

If the methods adopted were successful, other industries, even if small, would follow as a natural course, and with their gradual development and careful fostering others more important should follow. He did not suggest that the community should sit back and do nothing else in regard to other industries, but the attractions for tourists should be the first to be tackled in a determined way when the war was over.