Page 12 Advertisements Column 4

Gisborne Herald, Volume LXVII, Issue 20378, 15 October 1940, Page 12

THESE 9 9 9 HIONS Bring Style and Poise so-Young... The not-so-young woman of 1940 . . . accepts the vogue for very youthful dresses with gracious charm. She chooses frocks- and ensembles—such as Adairs are featuring-—to accent the dignity-.and poise with which life has gifted her . at the same time whisking inches offllic figure. SHORT on LOXC. SLEEVES. PLAIN COLOR AFTERNOON FROCKS We’ve been critical about fine noil-crush fabrics, smart lines, and quality trimmings, in assembling fhifj .range.., Shades of, Wineberry, Smoke ‘Blue, Sienna, ,(3.6pper. Bottle, Mulberry,;Navy, Black,;etc. TO & m Is A ETf i Delightful New Multi and Monotone Printings / mk V m. m V/ / !<■. SHEER FROCKS Cool, crisp sheers cut on the most dignified FROM lines! sm All Fittings, in Navy and Black. WOOL GEORGETTE COATS ----- \ Imported qualities perfectly. cut and finished, giving style and dressy appearance without weight. COOL Printed MATT AFTERNOON FROCKS ■ SHORT OR j'.OXC, SLEEVES TO GNS. A very choice and varied selection, mostly in non-crusli qualities and really charming patterns. ELEGANT NEW Now on Display! . SISOLS .BAKUS . PARABUNTELS T O s? 3 51/ HEAVY rieußEs . )W=-y? if IN A "FULLER FIGURE” BERLEI FROM BAIRS 9 r* It, isn’t your weight so much as the way you carry it that matters and with, weakened muscles and sagging flesh lifted into place AND HELD THERE by a Berlei. YOU’LL BE SET FREE FROM YOUR WEIGHT, NOT COMPRESSED TO HIDE IT. A Berlei like this will do it for you. Specially made to smooth weight above the waist, it has a built-up shoulder, accommodating, faggoted lace bust, lined front, reinforced lower back, elastic hip panels and sidehooking. For the No. 7 fitting, in tea-rose batiste. FULLER FIGURE BERLEI CORSETS AND CONTROLETTES NOW IN STOCK AND ALL FITTINGS FREE! THE “SENIOR” STORE FOR LATEST FASHIONS