Page 12 Advertisements Column 3

Gisborne Herald, Volume LXVII, Issue 20377, 14 October 1940, Page 12

THESE GRACIOUS FASHIONS Bring Style and Poise -so-Young . . The not-so-young woman ol 1940 . . . accepts the vogue for very youthful dresses with gracious charm. She chooses frocks and ensembles —sucli as Adairs are featuring—to accent the dignity,and poise with whichlife has gifted her ... at the same time whisking inches off the figure. 1 ' SHORT OR LONG SLEEVES. PLAIN COLOR AFTERNOON FROCKS We’ve been critical about fine non-crush fabrics, smart lines and quality trimmings, in assembling this range. Shades of Wine berry, Smoke Blue, Sienna, Copper, Bottle, Mulberry, Navy, Black, etc. & 1 m'i T i GNS i Delightful New Multi and Monotone Printings ' .y't o 1 0 ■ m Y V ' iL—SHEER FROCKS 39'6 Cool, crisp sheers cut on the most dignifled FROM lines! All Fittings, in Navy and Black. WOOL GEORGETTE COATS Jmpbrtcd qualities perfectly' cut and finished, giving style and cfressy appearance without weight. COOL Printed MATT AFTERNOON FROCKS SHORT OR LONG SLEEVES TO GNS. A very choice and varied selection, mostly in non-crush qualities and really charming patterns. ELEGANT Now on Display! SiSOLS BAKUS PARABUNTELS T 0 HEAVY riCURES JT IN A “FULLER FIGURE” BERLE! FROM r^ It. isn’t your weight so much as the way you carry it that matters and with weakened muscles and sagging flesh lifted into place AND HELD THERE by a Berlei. . YOU’LL BE SET FREE FROM YOUR WEIGHT, NOT COMPRESSED TO HIDE IT. A Berlei like this will do it for you. Specially made to smooth weight above the waist, it has a built-up shoulder, accommodating, faggoted lace bust, lined front, reinforced lower back, elastic hip panels and sidehooking. For the No. 7 fitting, . in tea-rose batiste. FULLER FIGURE BERLEI CORSETS AND CONTROLETTES NOW IN STOCK AND ALL FITTINGS FREE! THE “SENIOR”: STORE FOR LATEST FASHIONS