Page 11 Advertisements Column 1

Gisborne Herald, Volume LXVII, Issue 20254, 23 May 1940, Page 11

JUST ARRIVED ! JUST ARRIVED ! Winter Coats From 55/We are showing the new season’s most popular Coats in a variety of styles and colours at this ridiculously low price. All are fully lined and in materials that will give satisfaction ! Model Coats From 79/6 A few only of these Exclusive Coats, very smartly cut in materials that will be hard to obtain in the future, and styles that are definitely flattering to the figure ! Tailored Costumes From 49/6 Perfectly made in the best quality suiting, and beautifully finished. In colours such as Black, Navy, Brown and Beige. Secure yours now ! A Small Deposit will secure any of these garments for you. Note our Gisborne Address Ll<o 111 GLADSTONE ROAD, GISBORNE

# %/ITHI m m ■ jmm w 0;. m %i 'Q mm # 11:, ,11 ll 111 mm m liili . a * rr i / ~ r x , T _ x S- r-\ / , r y. j. V* I- f m mi- <r /< m f^N/ © You sigh with relief at the comfort of a Gothic uplift. First, there’s the new Breathing Waist. It does what it says—let’s you' breathe, without letting your diaphragm bulge. Little inserts of lastretch net do the trick. And the porous, faggotted seams all through let your skin breathe too. Comfort aside .. that Breathing Waist is the best kind of midriff control yet invented. (And with the bosom and waist emphasis of the new clothes, how important that is!) The Breathing Waist flattens the line without compromise. Like the Cordtex' Arch, it cannot wrinkle or crush down. It is actually made of Cordtex slipped into a fold of the brassiere material (l| to 3 inches deep according to your needs). Then there’s the Gothic Arch which supports the bosom for real uplift. The difference between this, uplift-from-below and the mere upward drag of shoulder straps is the difference between being completely free and natural, and being miserably restricted, straps cutting your flesh at every move. * Last, but not least, Gothics fit your bust shape. (A different thing from the bust size, as you’ll see from the diagrams.) Seven different fittings -one of them divinely yours. Why not find this Gothic of yours today? GOTHIC