Page 3 Advertisements Column 2

Greymouth Evening Star, 22 September 1944, Page 3

Should ladies smoke? A correspondent of an Auckland paper says “No,” and declares that “smoking by women is indecent.” A standard dictionary defines the word “indecent” as “offensive to modesty- immodest ” But few twentieth century people will see more immodesty in a lady smoking a cigarette than in her drinking a cup of tea or powdering her nose. Had this censorious party warned smokers of both sexes against the risk they run in smoking tobacco loaded with nicotine, he would have rendered a public service, for therein lies a very real danger,' However, the remedy is simple: smoke “toasted,” which is practically freed from nicotine by the manufacturers’ special purifying process. The six brands of toasted—Cut Plug No. 10 (Bullshead). Navy Cut No. 3 (Bulldog), Cavendish, Pocket Edition, Riverhead Gold and Desert Gold —are as safe as tobacco can be made and a source of constant pleasure and delight to smokers everywhere. The three first-named brands are unequalled for the pipe: the other three make cigarettes of superlative quality. “Toasted” “spoils” you for all other tobaccos.— 273.