Page 12 Advertisements Column 3

Greymouth Evening Star, 5 September 1938, Page 12

A popular theatrical manager once remarked that a play was like a cigar. If it was good everybody wanted a box; if it was bad no amount of puffing would make it draw. Same thing with advertising. It the article advertised is good, advertising will help to boom its sale; but if it’s bad printers ink will never sell it. Apropos of this look at the triumph achieved by the manufacturers of toasted tobacco—the reward of merit—for there is no tobacco like “toasted.” Grown in specially selected localities of the Dominion, carefully matured and blended with extreme care these biauds appeal irresistibly to smokers everywhere; not only on account, of their superb bouquet and’ delightful fragrance but for their remarkable purity ensured by the toasting of the leaf and the consequent elimination ot the nicotine in them. The production of the live famous blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold now constitutes an important and rapidly expanding inumStry ‘ Bra . nds come, brand's go— I pasted" is here to stay.—Advt