CAREER OF COUE

Greymouth Evening Star, 12 June 1936, Page 3

CAREER OF COUE

WHAT HE BELIEVED. Mr J. Louis Orton was a great friend of Emile Cone who coined the famous phrase, “Day by day in every way I am getting better and better, 1 ” and in a book he has told the life story of the doctor whose optimism thrilled the world. His volume gives a glimpse of the Cone methods and doctrines.

“‘Never forget,' counselled Cotte, ‘that money should be a means towards an end, not an end itself; also don’t allow others to waste it for you.’ "Again: To employers, I would that a man who, in spile of risking your displeasure, informs you as to errors in the working of your business cannot be held back. If you find such an employee secure him if possible, for your own profession or business —you cannot afford to let him slip. The secret of the success of many millionaires is that they have been able to detect in persons ability combined with honour, truth, and justice, and thus have employed men probably superior to themselves.’ ” It is not always recognised that Coue was at times an advocate bt and did not always insist on the power of suggestion. “His eventual advocacy of ‘medicines’ was mainly due to belief reposed in them by sufferers,” says M 1 ’ Orton, “rather than by himself; and, as 1 have shown, his scepticism extended io what egotism might have prompted him to ascribe to his skill as regards material remedies. ‘As a matter of fact,’ wrote Coue, 'when ft patient visits his doctor, it is in order to be told what medicine will cure him. He does not realise that it is the hygiene and regimes which do this and he attaches little importance to them. It is the medicine that he wants.’ ”