ADVERTISING CHURCHES

Greymouth Evening Star, 16 April 1935, Page 11

ADVERTISING CHURCHES

HINTS BY “G. A. BIRMINGHAM.” Canon Hannay (“George A. Birmingham”) spoke during the discussion at the Royal United Service Institution London, recently, when Mr Shaun Patrick O’Connor read a paper on “The Church and Advertising.” Canon Hannay said the Americans were ahead of us in Church advertising, and quoted the following advertisement in a Texas newspap'er: “Try the second Presbyterian Church, East Twenty-fifth-street. They welcome you there as if you were their wealthy uncle and they your only heir. Number 15 car toots you within two blocks for 10 cents. “The Rev. Clements, Minister of the second Presbyterian Church, -sure does put over some strong talk on Sundays. You may not be much of a churchman, but you will enjoy him.” Canon Hannay suggested the following, if the Church advertised in ’ this country:

“What has happened to your Sunday smile since Dean Inge left St. Paul’s? Why not try the Rev. Henry Merriman at St. Hilarious, generally known as the P. G. Wodehouse of the pulpit?" Mr Harold W. Eley, advertising manager of the Dunlop Rubber Company, addressing the British Sales Promotion Association in London last night, said: “In my view Press advertising, despite all other forms which now combat with it, remains the paramount force in advertising to-day. A good deal of advertising fails to pull its weight because the money had been spent in some new form of advertising which had caught the fancy of business chiefs.

“I have always stood for straightforward, simple statements in advertising.”