Dunlop Offers—the New Extra Low Pressure Tyre in a ■ |||| perfected form . . . and on a basis that makes the cost of ■■ equipping your' car |||| with both Tyres fIK and Wheels sur- ■■ prisingly moderate Full Particulars Obtainable from |||||i Tour Dealer ||||||| DUNLOP ■ EXTRA fill LOW PRESSURE i|j ' rYßE Ljjii— _
AN ENGLISH VIEWPOINT.
Mentioning that his company, on an average, spent £50,000 a year on advertising, Mr Leonard Clements, export manager of Ferodo, Ltd., London, stated that after experimenting considerably his company now use only two types of advertising: newspapers for convincing the public, and trade papers and its own manuals for the trade. Another point that he |em--phasised was that the placing of the appropriation in advertising experts’ hand's accounted mostly for that success. In his opinion, and in that of most Briaish business men, it was foolish for any manufacturer or retailer to do other than place his advertising allotment in an expert’s hands.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/GEST19340319.2.80.4
Bibliographic details
Greymouth Evening Star, 19 March 1934, Page 11
Word Count
153Page 11 Advertisements Column 4 Greymouth Evening Star, 19 March 1934, Page 11
Using This Item
The Greymouth Evening Star Co Ltd is the copyright owner for the Greymouth Evening Star. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International licence (CC BY-NC-SA 4.0). This newspaper is not available for commercial use without the consent of the Greymouth Evening Star Co Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in