DRIVING FORCE OF INDUSTRY
Increased activity in advertising by (he electrical, oil and coal industries was given by Sir Francis Goodenough as the reason for more advertising by the gas industry, when, as executive chairman, he spoke at the annual conference of the British Commercial Gas Association. “Advertising,” he declared emphatically, “is the voice of business. It is as essential for an industry to learn lo advertise as it is for a child to learn to talk. “Sound, educative, informative, reliable advertising is needed to-day more , than. ever for the building up and maintenance of sound business, arid I know of no more, profitable way ■of spending money oii advertising than through the''Press.
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Greymouth Evening Star, 16 March 1934, Page 4
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113DRIVING FORCE OF INDUSTRY Greymouth Evening Star, 16 March 1934, Page 4
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