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AGGRESSIVE MERCHANDISING. In a review of selling activities in the United States, the “Editor and Publisher” gives several instances of the attitude of leading American firms in coping with the depression. The report states: “When 1930 came along the executives of the TimkenDetroit Company were not frightened. The company spent 30 per cent, more for advertising in 1930 than in 1929, and enlarged the sales force. By dint of unrelenting effort and perfect cooperation within the organisation, sales of oil burners were increased 56 per cent, over 1929. Nor is that all. In 1931 the Tim-ken-Detroit Company increased its advertising again, and the salesmen hammered away harder than ever in an actual house to house canvas. The result was that during the first ten months of 1931 they sold 37 per cent, more oil burners than in the corresponding period of 1930. What a help this was in the unemployment pro- « blem!”

Remember, when next you get a cold, treat it logically. Use “NAZOL” the scientific remedy that disinfects the points of infection—the bronchial and nasal passages—and gives prompt relief. 1/6 buys 60 doses; 2/6, 120 doses.—Advt.

Nervous debility! Morlife Pure OxBlood Tablets strengthen and revitalise nervous system. 2/6, 4/6 6/“L. F. Hogg, chemist.—AdVt, ’ ■

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/GEST19320830.2.53.3

Bibliographic details

Greymouth Evening Star, 30 August 1932, Page 6

Word Count
204

Page 6 Advertisements Column 3 Greymouth Evening Star, 30 August 1932, Page 6

Page 6 Advertisements Column 3 Greymouth Evening Star, 30 August 1932, Page 6

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