SHOP-GIRL PLAYS
TEACHING SALESMANSHIP.
LONDON, March 18
Miss Gladys Burlton, head of the Burlton Institute, London, has been engaged by the Bolton, Lancashire, Chamber of Trade to train 300 local shop girls up to the Bond Street standard, and is giving them lectures on the art of salesmanship. She will show the girls how to deal with such delicate tasks as sending away contented a shy couple who wish to purchase an engagement ring. She impresses the lessons on her pupils by little dramas with comedy and farce, taking, in turn, the part of a difficult, an irritable, or an impossible-to-please customer.
Bolton girls, she declares, are too ready to tell a woman who does not like a hat that that model suits her, and are so over-enthusiastic about their wares that when a customer says, “I don’t care for this,” they retort, “Yes, you do!”
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Greymouth Evening Star, 1 April 1932, Page 10
Word Count
146SHOP-GIRL PLAYS Greymouth Evening Star, 1 April 1932, Page 10
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