REVIVAL BY ADVERTISING
Mr F. Willett Walton, jun., vicepresident of Arnold Constable and Co., a well-known New York firm, declared that advertising would bring about a revival of business. ‘ Advertising will have much to do,” said Mr Walton, “with, bringing about the revival of good business condition. For advertising is the most effective way of selling, and once we have sufficient new things to sell, new products, new fabrics, new ideas, advertising will quickly stimulate public interest and business depression will be a thing of the past. “Business depression is a stagnation of creative thinking, ahd only when our creative machinery is better organised and planned will we avoid periods of depression. During recent years of prosperity advertising has sold us such effective ideas as radios, talking pictures, motion-picture cameras, celanese fabrics, balloon tyres, electric refrigeration, and hundreds of other things.”
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Greymouth Evening Star, 10 November 1931, Page 10
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141REVIVAL BY ADVERTISING Greymouth Evening Star, 10 November 1931, Page 10
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