£40,000 TO BOOST FISH
BOOTS MUCH OTHER TRADE.
A good example of advertising value is shown by the English “Eat More Fish” campaign of 1929. Trawler owners in England pooled £40,000 for the purpose of proclaiming the food value of fish. The public responded by buying 37,000 tons of fish more than in 1928.
The total revenue of the trawler owners for the expenditure of £40.000 was £1,100,000 greater than in the previous year. Much of the money was spent upon new trawlers. Labour profited greatly. The campaign resulted also in an increased coal consumption of 150,000 tons. The fishing industry is more prosperous to-day than it has been since the Groat War.
Fruitgrowers in California spent £336,000 by collective advertising last season, and the value of their sales was £23,775,000.
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Greymouth Evening Star, 10 July 1931, Page 5
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131£40,000 TO BOOST FISH Greymouth Evening Star, 10 July 1931, Page 5
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