BOOK OF THE MONTH
IMPORTANCE OF ADVERTISING
On the subject of literary successes, Mr Louis Golding, the novelist, re ceived word recently from New York that his book “Give up Your. Lovers” was being considered as the likely Book of the Month. It had passed through the preliminary tests of the committee of the American Clubs to discover the month’s best book. It has an automatic sale of H.O’OOO copies, which nieans £5OOO in royalties. But there is a lot in knowing how to advertise. We learn that a daily newspaper in Nice recently contained the foilowing advertisement: —• “Millionaire, . y.pung, good-looking, wishes to meet, with a view to map; riage, a girl like the heroine in M- ’s novel.”
Within twenty-four hours the novel in question was sold out.
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Greymouth Evening Star, 28 March 1930, Page 10
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129BOOK OF THE MONTH Greymouth Evening Star, 28 March 1930, Page 10
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