MARKETING OF FRUIT

Feilding Star, Volume 10, Issue 3931, 14 January 1933, Page 7

MARKETING OF FRUIT

New Zealand’s Scheme APPBOVAL IN ENGLAND (Auyt. and N.Z. Cable) London, January 12. New Zealand’s decision to place the marketing of its apples and pears in the hands of one firm is regarded in London as a step towards a more orderly distribution, avoiding the chaos created last year by the arrival of a million eases of New Zealand apples within 11 days. Naturally; some brokers disapprove, but the ramifications of the firm entrusted with New Zealand’s shipments, which is understood Ho he Goodwin and Simonds, Ltd., are so large that they do not need recourse o other brokers The firm is capable of handling a million cases simultaneously. It is believed that the guaranteed price is approximately 12s per case for Cox’s and 9s for other varieties. An Australian authority regards the scheme as likely indirectly to be beneficial to the Commonwealth. It is understood llhat a Tasmanian scheme to entrust tlie whole of the British market to another group of firms is oil tlie point of fruition.