Page 5 Advertisements Column 2

Feilding Star, Volume 9, Issue 3794, 11 August 1932, Page 5

Once tn»on n time toasted tobacco was quite a novelty. People knew all about toasted cheese, and toasted kidneys—but toastel tobacco! Today every smoker knows that toasting tobacco (rather a costly and elaborate process) rids it of most of its nicotine, tints removing a common cause of throat, irritation. It takes out every bit, of ‘‘bite” and seals in the, flavour of the world’s finest tobacco. It is the delicious mellow richness of the New Zealand product that distinguishes it from tf imported brands, all of which contain far more of the poisonous nicothan is wise for any smoker to constantly inhale. Hut the immense popularity. of the New Zealand goods line hud the usual result. It has brought a number of imitations into tin? field. So when buying remember that the genuine toasted article is confined to four brands: Riverhead Odd, Navy Cut No. 3, Cavendish and Cut Plug No. 10. They range from a mild aromatic to a full flavoured tobacco such as the old smoker slways prefers.