PROFITABLE PUBLICITY

Feilding Star, Volume 9, Issue 3645, 13 February 1932, Page 8

PROFITABLE PUBLICITY

IMPORTANT AID TO TRADE In a recent statement a leading automalulo company. o nft‘ of the most successful concerns of its kind, makes *the following announcement : “We can truthfully stae that newspaper advertising has played a major part in pur growth. . . There is no question of the need for newspapers; no question of Itliair value to advertisers. The only question is whether the advertiser lias ‘news’ to give the readers of the newspapers. It is our experience- that if you give newspaper readers something that warrants their reading your advertisement, then newspapers can prove a very profitable advertising medium.”