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Franklin Times, Volume XXIX, Issue 9, 24 January 1940, Page 8 (Supplement)

“No; chewing Is not a refined habit,” said the wholesaler to the reporter, with a laugh, “but it’s going out. ’Most everybody smokes now. Where does all the tobacco come from? Why, chiefly from America, of course. But other countries contribute, and it’s astonishing what a lot of toasted New Zealand tobacco goes up in smoke! The true toasted of course, I mean. The manufacturers turn it out by the ton, and the bigger the output the greater the demand seemingly. Why so popular? Well, to begin with the quality’s O.K. There’s nothing like it! Secondly, the toasting purifies—eliminates the nicotine, and makes these blends perfectly safe to smoke. You can’t overdo it with the genuine toasted—Gut Plug No. 10 (Bullshead), Navy Gut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. How is the toasting done? Sorry, but I can’t tell you. That’s the manufacturer’s secret. But I’ve seen the process at the factory. Wonderfully ingenious I" The scribe, well satisfied with his “story” shut up his note-book and vanished.