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Franklin Times, Volume XXIV, Issue 139, 3 December 1934, Page 6

In tlie smoke-saloon of the Welling-ton-Lytielton ferry-boat an old greyhaired gentleman sat smoking a richly coloured meerschaum. Alongside was a youth puffing a cigarette. “Fond of smoking?” queried the old gentleman. The youth nodded. “Ah,” said the veteran, “you must serve an apprenticeship to smoking before you can appreciate it properly or realise the blessing that jit is.” “What tobacco do you smoke, sir?” asked the lad. “Toasted Gut Plug No. 10, the best tobacco I know of. It’s the sort, you can ‘day-dream’ on. But I with a smite) you don’t have day-dreams, 1 suppose? You will though, some day.” The youth stared. The old gentleman relapsed into silence again. Cut Plug No. 10 (Rullshead), so rich and mellow. is indeed, good to “day-dream” on. Equally popular are the other toasted brands, Riverhead Gold and Desert Gold. The two latter make ideal cigarettes. These beautiful tobaccos owe their extraordinary merit in part to the fact that they are toasted —1 herefore perfectly harmless. But beware cf worthless imitations