Page 7 Advertisements Column 2

Franklin Times, Volume XXII, Issue 60, 25 May 1932, Page 7

The late Edgar Wallace —a glutton for. work’ —wrote all night, snatching —sometimes —a few hours’ sleep during the day. An inveterate smoker, tie was wont to say his pipe “helped him to concentrate when on the job,” and was of invaluable assistance to him when in the throes of composilion. Apropos of that the value of tobacco tfe- an aid to effort seems to he recognised by brain-workers nowadays as it never was before. But to get the best out of tobacco it must be pure and as free as it can possibly be from the nerve-destroying nicotine. Unfortunately such brands are not so common as they should be. However that need not worry New Zea-

land smokers, because our toasted New Zealand tobaccos are probably the purest in the world. Their nicotine content is negligible because they are toasted. That’s why they can be smoked even to excess, with impunity. And how delicious they are! There are only four brands: Riverhead Gold, Navy Gut No. 3, Cavendish and Cut Plug No. 10.