DON'T FORGET HE'S A FRONTIERSMAN
They sav a star is only as good as his last.,picture, but it might be added that a picture is only as successful as the appeal of its title. Good titles seem just as essential to-day as 20 j ears ago. The film ‘ Brigham Young is a current case in point. At an estimated cost of close to 100,000dol Twentieth Century-Fox has decided to add the word ” Frontiersman ” to. its billing of the production —this, it is reported, to .overcome a presumed public misconception that the story is predominantly religious instead of pioneer and adventurous. The studio is said to feel that returns in certain advance showings have fallen considerably short of the film’s potentJal drawing power because of failure of the title to convincingly indicate its contents. Hence, the 2,000,000d0l epic is now ‘Brigham Young, Frontiersman,’ with heavy emphasis on the last word in all billing. -
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/ESD19410419.2.17.1
Bibliographic details
Evening Star, Issue 23864, 19 April 1941, Page 5
Word Count
152DON'T FORGET HE'S A FRONTIERSMAN Evening Star, Issue 23864, 19 April 1941, Page 5
Using This Item
Allied Press Ltd is the copyright owner for the Evening Star. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons New Zealand BY-NC-SA licence. This newspaper is not available for commercial use without the consent of Allied Press Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in