TECHNICOLOUR DEVELOPMENT

Evening Star, Issue 23729, 9 November 1940, Page 5

TECHNICOLOUR DEVELOPMENT

Technicolour pictures will eliminate the black and white variety just as surely as sound eliminated the old silent pictures, and the resulting upheaval is likely to be just as far-reach-ing. This seems to be the predominant opinion iu' Hollywood to-day, where every studio is showing more and more interest in technicolour production. On all sides increasing numbers of technicolour pictures are being scheduled by the various producers. . “ Within five years or less,” says Dale Van Every, Paramount producer, “ every picture made in Hollywood will b® in technicolour—or some similar form of colour process. This, of course, is based on the assumption that colour photography will continue to improve as it has in the past two years.” “The technicolour company,” he points out, “ has improved its film, improved its cameras and technique, cut the cost to one-third of what it was two years ago, and is fast approaching the figure now prevailing for black and white. Continued improvement will further bring down the expense, and we may then expect to find all of our films being made in colour, just as all are now made in sound. “ Recent activity,” Van Every continues, “ indicates that Hollywood definitely is interested in colour as a per-

manent screen medium. It is now out of the oddity class. There was a time when only super-special ’ productions were made in colour, but Paramount promises to experiment with colour in its lower budget productions. Colour, properly handled, adds immeasurably to the pleasure of the spectator as well as giving new beauty to the screen. Technieolonr’s rapid progress is placing colour within the hands of all producers at low cost and with splendid results.”