NEW SCHOOL TIE

Evening Star, Issue 23657, 17 August 1940, Page 14

NEW SCHOOL TIE

OVERSEAS WAR EXPORT Til a Old School Tie, beloved byj middle-class Englishmen and ridiculed even by the wearers in a good-* humoured way, is doing some real gon<J at last, though in less insular guise* It is winning a war time economic victory for Britain. The news comes from Manchester, m place among air others where men are judged by deeds, not neckwear. Manchester manufacturers say that high-quality coloured woven tie cloths in fine filament rayon yarns are attract* ing increasing attention in many over* seas markets. Previously much of the world trada had been in pure silk material produced in Austria and Czecho-Slovakia. Britain has stepped in with rayon and silk and rayon mixture tie cloths comparable with any formerly coming from the Continent and now prevented from being exported owing to. the Allied blockade. Although the ranges also include purely decorative materials, for women; as well as men, much of the cloth i* for “ ties with a meaning.” The patterns and coloured stripes are not those of famous British public schools, but} are in the colours of clubs, regiments, schools, colleges and universities of countries overseas.

Empire countries are particularly in* terested in goods of this type, accord* ing to the Manchester manufacturer* of the nbw school ties.