LECTURES ON WOOL

Evening Star, Issue 23322, 19 July 1939, Page 10

LECTURES ON WOOL

ADVICE FROM BEHIND THE COUHTER One of the lesser but still important activities of the International W9OI Secretariat, representing in Britain, and through its branches and agencies in Europe and in America, the wool growers of New Zealand, Australia, and South Africa, has been the arranging lof a series of lectures to sales staffs of the larger retail stores. Up to the end of March 50 lectures hadl been given to staffs of English retail houses, the average attendance being 80, so that about ,4,000 salesmen and women heard the lectures. Prom figures supplied by a leading Oxford street store, it was estimated that the annual sales of the 4,000 salesmen hearing the lectures would amount to £2,000,000 per annum. The staff controller for a leading Manchester store estimated that the store’s wool sales should show an increase of some £5,000 annually (10 per cent.) as a result of (a) a better knowledge of wool, (b) better sales points of wool, and (c) diverting trade from cotton and rayon goods, and (d) selling wool merchandise of better quality than before. Given a comparable increase in sales at other stores, the total increase in sales of wool should amount to between £75,000 and £IOO.OOO per annum.