Page 7 Advertisements Column 4

Evening Star, Issue 22069, 1 July 1935, Page 7

s~st $10!^ Her face tells you Obtainable leading drapers and furnishers. A written guarantee given, with every “Sleepwell.” A sparkling “pleased-to-see-you" smile; roses of health in her cheeks; no tel T-tale lines from* lack of sleep. Her "Sleepwell”' Mattress is her best friend and! beauty aid. It caresses her curves,, supports her buoyantly and 1 cheerfully. "Sleepwell” Mattresses are obtainable with Wool Fillings, Kapok Fillings or the Inner Spring Construction. Com- 1 fort supreme and wonderful durability. ARTHUR ELLIS S CO. LID. Wholetate Manufacturer* DUNEDIN tills The Supreme Test! The supremo test to put to our diamonds is comparison. Try it. Note the greater whiteness—the greater sparkle —and the fine cutting. Then compare the price, and you will feel that you have secured the best diamond value the country offers. Our rings are made by experts. It's a pleasure to show you. WILLIAMSONS THE RING SPECIALISTS • • 31 PRINCES STREET, DUNEDIN. What Is ‘loxir? PE A new method of mounting rimlesi spectacles that lessens the risk of breakage, eliminates strain-produo-ing screws, and prevents wobbly lenses. It moulds lenses and mounting into one immovable unit and also adds to the attractiveness of the spectacles. Let us demonstrate. Fair maid Optical Co. Ltd. Quern’s Buildings, 61 Princes Street,. Dunedin. A.- H. FAIRMAID, Consulting Optician.

Advertising is a reference book that is never out of date There is a dictionary so large that it took more than thirty years to compile and publish it complete.; This great book seeks to give the truth about all words and their uses. To-day, only the last volume, devoted to words beginning with “ Z,” is strictly up to date. Consider the advertising in this paper. It describes commodities for your use, as a dictionary describes words. It tells how they will save you time, increase your comfort, give you the advantages of modem living. Yet none of it is out of date by as much as a week. Advertising is news, as much as the headlines on the news pages. Very often, indeed, it is news 4 of more significance to you, and has more bearing on your life to-day, to-morrow. Read these advertisements with' confidence. They are the daily reference books on the things you need. Advertisements keep you abreast of the times* Read them every evening in