N.Z MANUFACTURING INDUSTRIES SUPPLEMENT
IT isn’t so very hard, when business is good, to build a reputa- * tion for quality and fair dealing. But the temptation to let down “temporarily” under stress is a big one —though it’s then that the buyer needs protection most. New Zealand manufacturers have always believed that people stay loyal to those very few men and institutions who choose to remember in a crisis that protecting one’s good name is a public obligation—a responsibility that must not be taken lightly. Purely as a matter of sound business they have always ACTED on this theory. They have reason to-day, more than ever before, to believe it a practical, workable theory. Their policy of refusing to cut quality has continued unbroken through the recent depression, and will continue so long as their manufactures can bear the proud description— MADE IN NEW ZEALAND. Equally as a matter of sound business from his personal viewpoint, the buyer should prefer N.Z. MADE.
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Evening Star, Issue 21720, 15 May 1934, Page 3 (Supplement)
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162N.Z MANUFACTURING INDUSTRIES SUPPLEMENT Evening Star, Issue 21720, 15 May 1934, Page 3 (Supplement)
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