Page 8 Advertisements Column 1

Evening Star, Issue 21641, 9 February 1934, Page 8

SPECIAL ADVERTISEMENTS. THE WEAKNESS OF CHEAPNESS. If it were possible to produce a genuinely pure beverage at a lower price, Thomsons should obviously be able to produce it. They recognise, however, that the serious weakness of cheapness is the necessity for using artificial colours, chemical flavours, cheap acids, and preservatives in place of pure fruit juices. Thomsons therefore prefer to maintain their great tradition and reputation for purity by leaving the manufacture of cheap beverages to the adulterator. EUROPEAN REPRESENTATIVES For the •EVENING STAR.’ Dunedin. M ESSRS K. B. BRETT AND SON, NEW BRIDGE STREET HOUSE, SO NEW BRIDGE STREET, LONDON. E.C. 4. Telephone, Central 4.559. COPIES OF PAPERS AND FULL INFORMATION AS TO ADVERTISING RATES CAN BE OBTAINED AT THE ABOVE ADDRESS. NOTICE TO ADVERTISERS. ORDERS BY TELEPHONE. IfIXPKHIENCE has shown that in the It use of the TELEPHONE ERRORS EASILY OCCUR in Words and in the Names of Persons, although the messages are read back to the sender, and occasionally there are Misconceptions in Instructions. ADVERTISERS ARE REQUESTED TO WRITE THEIR ANNOUNCEMENTS, And Not to Trust to a Telephone Message, ti we cannot hold ourselves responsible if errors occur.