Page 12 Advertisements Column 3

Evening Star, Issue 21619, 15 January 1934, Page 12

The TRUTH About Diamonds It’s quality, not size, that determines a diamond’s worth; Only flawless stones, perfectly colourless and mbst accurately cut, can catch and reflect with sparkling brilliance ray of lights Three Diamond ! from £lO. Five Diamond from £lO. Make your selection In ffle pfTyacy of our ring fitting room, where you’ll find gems of faultless beauty and quality at prices that are fair and reasonable* Let our expert knowledge of diamond values gained through many years’ experience assist you to choose stones that give jjgu full value for your outlay Hi! Hi Jewellers, China Merchants, and Photographic Specialists, t Corner Princes Street and Moray Place, Dunedin, Phenomenal Savings at Saltzman’s Costume & Coat Fa Here’s the Sale the thrifty woman waits for! Not a clearance of out-of-date styles, but a genuine Sale of all the latest in smart costumes ' ; , : and coats—Continental models as well as our own creations. ' Call and see how remarkably low our prices are. . S. Saltzman Ltd. Coat and . Costume Specialists, . 103 GEORGE STREET, DUNEDIN. , wvwywwu ❖ Newspaper Advertising i* is the Royal Highway to Wealth! . . *gy-T i® the Vital .Principle which makes for success in any II business anywhere. Wherever you find a Great ButiII ness leading in its particular field, you will find that J* its success has invariably been achieved by SCIENTIFIC, 2* PURPOSEFUL ADVERTISING. Ask any.successful busiT ness man for the basic reason of his position and by what T medium he achieved it. He 'Till tell you that it was by X becoming known to everybody; or, in other words, Publicity T by means of the Newspaper with the large circulation in the Homes of the People. ..Both.these factors are offered you in | The ‘Evening Star*