ONE-SHILLING BEAUTY SHOPS

Evening Star, Issue 20586, 11 September 1930, Page 4

ONE-SHILLING BEAUTY SHOPS

AFTER THE WALL STREET SLUMP While the stock market declines and business fails to prosper, the American girl, fearing dishevelled looks, is sad. She, who never scorns the art that aids a natural beauty, is at her wits’ end how to pay the high prices that beauty shops demand. In the old careless days before last November, when wages were high and living was easy, the American woman would spend as much as £1 4s a week in the beauty parlour so that the hair should be well groomed, her skin clear and smooth, her finger nails rosy. To-day few women earning their own living are willing to spend so much money on their appearance. Yet the habit, once formed, cannot be abandoned; and for some months women of moderate means have been sighing for an “ impeccable appear ance at reduced rates.” The need has been miraculously supplied. A number of beauty shops, already nicknamed “ Twenty-live cent shops,” have sprung up to serve the girl who must bo thrifty. Here foi a shilling the hair is well shampooed, and lor another the finger nails arc shaped and tinted. For the price of 4s—compared with the old one of more than £l—a beauty client can enjoy a shampoo, a manicure, a marcel, together with delicate attention to wrinkles and unruly eyebrows. Even permanent waves have a bargain price of 12s, compared with the old cost, of £2 to £3„ ‘ ' !