NONE BUT THE BEST

Evening Star, Issue 20374, 4 January 1930, Page 9

NONE BUT THE BEST

OUR DAIRY PRODUCE LORD GRAIGAVON'S ADVICE [PE' United Press Association,]' WELLINGTON, January 3. That disaster will follow any attempt on Now Zealand’s part to supply the overseas markets with any other than the finest grade of butter was the opinion emphatically expressed by Viscount Craigavon (Prime Minister of Northern Ireland) in an interview to-day. “ One thing I am quite confident of,” said Lord Craigavon, “is that any suggestion that a slightly lower grade of Now Zealand butter than the present standard will satisfy the consumers at Homo is entirely erroneous. New Zealand butter holds pride of place because of its quality, and any proposal to make a greater profit in New Zealand by supplying an article not quite up to the best that can be produced would bo a fatal policy. Looking on the heart of the British Empire as I do, and observing the strenuous efforts being made by foreign countries to work their way into the arteries of trade there, I can realise that the slightest relaxation in the excellence of the primary products from Now Zealand would lead to untold disaster. Every trade mark should read ‘ Superfine ’ or ‘Excellent.’ “New Zealanders,” he added, “are inclined to lose sight of the competition which exists. Competitors are watching like hawks, to pounce upon the markets now supplied ,by New Zealand butter and cheese.” Knowing the groat and alert machinery of the Danes ■and other near European countries, ho could noli help thinking that x\ T ew Zealand would make a fatal blunder if it imagined that any other than the finest grade of dairy produce would suffice.