Page 12 Advertisements Column 5

Evening Star, Issue 20312, 22 October 1929, Page 12

Offering the Newer and Smarter Coats and Frocks * for the Warmer Summer Days . Light and Cool are these dainty creations, in a wide variety of styles and materials, allowing of a selection suited to the needs of the individual figure; Cretonne Coals, with, tailored collar, pockets and belt; inS.W., W., and O.S. 32/6. Dust Coats, in Crash, Poplin, and Assam Silk; plain tailored or belted styles. S.W., W., 0.5., and X.O.S. 20/6, 47/6, 49/6, 82/6. Floral Rayon Frocks, in a variety of styles, specially suited to O.S. and X.O.S. figures. 47/6, 52/6, 65/6, 72/6, 89/6. Rayon Frocks, hi spot and flora design, trimmed lucks and bands of plain Pi ay on to tone. Pound, V. or neat collar and long sleeves. 37/6, 39/6, 42/6, 47/6, 59/6, 63/, 69/6. What a Difference Genuine Reductions Make! rownM winrVs ««; MSHta* «mu

BVWVUWUVWAMJWVVUV •WWVWWWWW f Foil /Veeif the Newspaper i The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant mav have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local paper ©very week in the year. Possibly ho was. But that » changed now. A new order ha® arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or th® latest cricket score. Live merchants cater te hv® people, and they know they must not alone be up to the minute, but they must bo some distance abend. They must anticipate the wants of their customers. And they do. Turn to the advertisements m <bk paper. Just read what the merchants are ofieriag. Notice the invitations for you to do business with them. Notice how attractively tho advertisements a» set np and how inviting they are. Business mem—that is, th® successful onee—know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That's th® answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is th® tonic that puts dividends in th© banks. Everybody reads advertisements to-day. Does your advertisement appear in The * Evening Sian 9 IfVWyWfc WkWVWWUVIA