Page 14 Advertisements Column 5

Evening Star, Issue 19763, 13 January 1928, Page 14

V>V; /5-. sotf BM campers and tourists will like it — office workers, too. Pure emollient Erasmic Soap neaciv packed in a nickel contain# with handy string for carrying or hanging. See this suggestion at your favourite Chemist*t. Erasmic SOAPS-PERFUSES-TALCUM POWDERS Sole New Zealand Agents: ELLIS « MANTON LIMITED WELLINGTON A Pair of Warranted Forged Steel SCISSORS for 2/3 (posted 2d extra) is worth buying from VERNON SMITH The Ironmonger in GEORGE STREET. These Scissors are Bin in length, are nickel-plated, and have a large bow, which means that one gets a much better grip to cut with. They are the right size for house or school use. Remember, we guarantee these for quality. Nothing Better than Bests! You’ll be Right If You Order “BESTS” Famous Tailored Suit £5/5/We claim that you are getting the BEST. All garments made on the premises and cut by an export. Our Guarantee i NO FIT, NO PAY! BESTS FAMOUS TAILORED READY-TO-WEAR Sac Suits 63/Latest out, In assorted shades and designs. MEN'S READY-TO-WEAR FLANNEL TROUSERS, Light Greys and Lovat shades—--19/6 and 22/6 BESTS SPORTS SHOP PRINCES STREET, Next Bcgg’s. A 7 \ N WUWtfWWtfftSi f You Need the Newspaper The newspaper o* to-day is the most powerful medium of advertising on earth. In the rid dagp the merchant may have thought he was a benefactor and that he was contributing his bit ** as a publicspirited citizen ” when be carried a two-inch epao® in the local paper every week in the year. Possibly he waa. But that is changed now, A new orde® has arrived. People read advurfciflsiments. Many find their greatest interest in looking over the advertising pages to got news that will save them money, and the way to save your pounds n first to save your pennies. Advertisements to-day are right no to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to 1m people, and they know they must not alone be up to the minutu, but they must be some distance ahead. They must anticipate the wants of their customer*. And they do. Turn to the advertisements in tins paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisement® are set up and how inviting they are. Business meat —that is, the successful ones—know advertising pays big returns. Unsuccessful man don't advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertises. Advertising is the tome that puts dividends in the banks. Everybody reads advertisement® today. Docs your advertisement appear in The ‘Evening Star.*